Ecoclean, is a laundry franchise that seeks to bring to modernity this business. Their strengths and differential lies in how they treat the clothes thanks to last generation washing machines and the use of chemicals that are not only friendly with your clothes, but also with the entire environment, what makes to Ecoclean a sustainable company.
In Mérida, the franchise is not property of a single owner, and that's why our client decided to make a campaign to differentiate themselves from their competition and other branch offices with the objective of increasing the customer portfolio in the area. Based on the promise of a better treatment to the clothes even than at home and based on the quality of its products and services, we decided that the approach of our commercial strategy should be linked with the kind treatment that only the technology of the washing machines of Ecoclean can offer.
Strong demand for such services in the city, especially young couples, allowed us to put on the right way our campaign, being a good opportunity to create a different campaign with a lot of creative content.
As a result of several brainstorming, we arrived at the decision to launch a campaign of exaggerations in which common elements in hand wash are presented as enemies of the clothes and guilty of abuse and wear, and thereby, create awareness to care and protect clothes.
The image speaks for itself.
