Cook oil Cocinera has one of the best nutritional profiles of the market, as it contains essential fatty acids (omega 3,6 and 9) that the body cannot produce, so it is necessary to buy in food, in addition to that it is the oil that has less saturated fat than any other and has 53% less saturated fat than olive oil and Soya. All these attributes potentiates the brand to increase participation in the national scores, so in 2012, Proteins and Oleics (company that produces and distributes this oil) decided to change the image of this oil completely.
The challenge was to develop a new identity for a new label and a new bottle. The image that had the brand at that time was identified by the market as a low-profile and the objective was to upload the category.
To develop this new brand we worked for 8 months. We developed a unique typography for the logo and designed all the icons and benefits of the label. In the "front face" of the label it distinguishes the image of a basket with leguminous, bread, wheat and eggs that were produced exclusively for the brand.
We select an original font family for any communication of this cook oil which is characterized by its thermoformed label that covers 60% of the bottle.
Cook oil Cocinera is today one of the best-selling products nationally for Proteins and Oleics, becoming its leading brand.
Note: Logo typography delivered by our agency was modified and is not displayed today in this brand labels.
