Axtel is a Mexican telecommunications company, one their main benefits and services are the Internet service, considered one of the fastest in México, having as differential being one of the few companies offering TIC solutions (Technologic Information and Communication), allowing them to have presence and leadership in company, financial governmental sectors.
Inside of the main Marketing activities in Axtel, are the planning of the event called "Road Show", where, trough an open exposition across a tour of several states of the country, the companies can know the benefits the brand offers.
In 2011, Axtel convenes a National contest for the most important advertising agencies. The contest consisted of several rounds, and our proposal came to the Final Round.
After contemplating many options, we decide to resist the temptation to just create a campaign to invite to the event, in his stead, we prefer to sensitize our target with a conceptual campaign whose main concept was “With Axtel you're on the other side”. Here we showed very graphically how a company can jump from an obsolete world and with technological deficiencies, into one full of solutions, through cutting-edge that you can have just with Axtel.
Besides this, we create graphics for the “Road Show” which also spoke of the evolution trough colors, in this graphics we also use the phrase “With Axtel, you're on the other side” to unify the communication.
